Buy with intent
Media follows commercial goals, not channel fashion.
Local markets. Global rollouts.
Advertising, marketing, and growth — aimed at a number.
G-Marketing buys demand, builds the brand system that makes it cheaper, and installs the measurement that proves it. If it cannot be scored, we do not scale it.
Earn compounding demand
SEO, message, and lifecycle so ads are not the only engine.
Prove before you scale
A scoreboard first. Then budget. Never the other way around.
Three lines. One operating system.
What we actually do
Demand you can buy
Advertising
Search, social, and video media planned against a number, not a channel habit.
Explore Advertising
Demand you can earn
Marketing
Positioning, SEO, content, and lifecycle so the brand is findable when the ads are off.
Explore Marketing
Demand you can keep
Growth
Tracking, experiments, and conversion design that raise the yield of every visit you already paid for.
Explore GrowthEffectiveness
The scoreboard we will not hide
We do not publish invented case-study percentages. We publish the measures an engagement is held to. If a vendor cannot tell you which of these they own, they are selling activity.
MER
Marketing efficiency ratio
Revenue divided by all marketing cost. The number finance can live with.
CAC payback
Time to recover acquisition cost
How many months until a new customer pays back media and sales cost.
Incremental lift
What would not have happened anyway
Geo tests, holdouts, or platform lift studies when spend is large enough.
Pipeline quality
Revenue, not form-fills
Qualified opportunities and closed revenue, reconciled to the CRM.
Markets
Local density. Global control.
Local markets
Win the city, the language, and the map pack. Local work is not a smaller version of global — it is denser: reviews, local ads, culturally exact creative, and compliance that actually applies.
Global markets
A shared measurement spine, then market cells that can spend independently. We expand only where unit economics survive translation, logistics, and competition.
How work starts
Four steps, then a weekly decision
01
Diagnostic
Tracking, funnel, creative, and budget in one pass. We write what is leaking before we ask for more spend.
02
Scoreboard
One commercial goal, the few metrics that prove it, and the sources of truth. No vanity dashboard.
03
Build
Campaign architecture, landing system, tagging, and creative tests. Shipping beats slideware.
04
Operate
Weekly decisions: scale, cut, or test. Monthly commercial review. Quarterly reset of the bet.
FAQ
Before you book
Do you work only on paid media?
No. Advertising is one of three lines. We also build the marketing system that paid media feeds, and the growth system that turns traffic into revenue. Most retainers use at least two of the three.
Can you run a single country and a multi-market rollout?
Yes. Local work is language, maps, creative, and regulation for one market. Global work is the same discipline copied with control: shared measurement, market-level creative, and budget that follows proven demand.
How do you prove the work is effective?
Every engagement has a scoreboard before spend scales: one commercial goal, a measurement map, and a reporting cadence. We do not treat platform-reported ROAS as the whole truth. We reconcile to CRM, revenue, and incrementality tests where the spend justifies it.
What does a first engagement look like?
A diagnostic. We inspect tracking, creative, funnel, and budget. You get a written plan: what to stop, what to keep, what to test in the next 90 days. Implementation starts only after you approve that plan.
Do you replace an in-house team?
We can operate as the team, or as the operating layer next to yours. We are explicit about who owns media, creative, analytics, and the weekly decision.
