Advertising

Paid media that is accountable to revenue.

  • Buy media against CRM-qualified outcomes, not platform estimates.
  • Give each channel a job: search for intent, social and video for demand.
  • Move budget to the queries and placements that produce pipeline.
  • Test creative, offer, and landing pages as one unit.
Sunlit city with precise blue light on selected towers and houses, a metaphor for targeted advertising.

What we run

Search & shopping

Google and Microsoft: brand defense, non-brand capture, shopping feeds, and negatives as a discipline, not a cleanup day.

Paid social & video

Meta, LinkedIn, TikTok, YouTube. Creative is the targeting. We test hooks, offers, and landing pairs on a fixed cadence.

Demand capture architecture

Account structure that mirrors the funnel: intent, consideration, remarketing. Budgets move to proven ad groups, not to the loudest channel owner.

Tracking you can audit

Enhanced conversions, consent mode, server-side tagging where it pays off, and a written map of every conversion event.

Effectiveness

How this line is judged

What we optimize

  • Cost per qualified opportunity
  • MER / blended ROAS
  • Impression share on defending terms
  • Creative win rate

What we refuse to treat as proof

  • View-through conversions as revenue
  • Last-click only
  • Platform ROAS with broken attribution
  • Vanity CPM without a commercial read

Typical 90-day moves

  • Kill wasted queries and placements
  • Rebuild conversion events
  • Stand up a creative test grid
  • Reallocate budget to proven intent