Growth

Raise the yield of demand you already have.

  • Define lead, opportunity, and revenue once for every dashboard.
  • Instrument the path from first session to paid invoice.
  • Test offers and friction against a metric agreed before the test.
  • Run holdouts or geo splits when last-click is too expensive to trust.
A pale crystalline form growing from a data grid in a bright studio, a metaphor for compounding growth.

What we run

Measurement spine

GA4 / server events, CRM join, and a single definition of lead, opportunity, and revenue. If this is wrong, every dashboard lies.

CRO & experiments

Hypothesis backlog, test design, and ship cadence. We test offers and friction, not button colors in isolation.

Funnel architecture

From first session to paid invoice: where people drop, which step is worth fixing, which step is a sales problem.

Incrementality

Holdouts, geo splits, and platform lift when spend is large enough that last-click theater is expensive.

Effectiveness

How this line is judged

What we optimize

  • Conversion rate by intent
  • Activation / first-value time
  • LTV : CAC
  • Experiment velocity

What we refuse to treat as proof

  • Unsampled tests with no power
  • Correlation sold as causation
  • Dashboard beauty
  • A/A noise treated as a win

Typical 90-day moves

  • Rebuild event taxonomy
  • Instrument the money path
  • Run a weekly test slot
  • Cut one high-cost leak